The Barbie Effect - Tips for Incorporating Pink into your wardrobe

Pink is more than just a colour - The Barbie Effect refers to the impact of the iconic doll, Barbie, on societal perceptions of femininity, beauty and the association of the colour pink with girls and women.
Barbie, first introduced in 1959, has become such a cultural icon, influencing not only the toy industry but also shaping societal norms around gender, age and appearance.
The much-anticipated release of the new Barbie film has led to an explosion of pink-themed clothing and accessories in shops.
The current trend and the films theme invites everyone to rethink their preconceptions about pink and embrace its potential for adding a touch of fun and sophistication to their wardrobe, regardless of age or gender.
Here are a some ideas for introducing this versatile colour into your wardrobe without feeling like you’re veering into “Barbiecore” territory