AW26 Colour and Style Trends

Welcome to the Autumn/Winter 2026 Seasonal Style Guide
The start of a new season can feel overwhelming. New trends emerge, the weather shifts and getting dressed sometimes feels less straightforward than it did before.
When you understand your seasonal colour palette and Clothing Personality, trends stop feeling like something to keep up with, and start becoming something you can interpret in your own way. Whether you are investing in something new or reworking what you already own, you have a clear starting point.
This guide is designed to bring that clarity. Inside, you will find the colours shaping the season, the key womenswear and menswear directions, and how to adapt them in a way that works for you.
This season, you’ll start to see colour move between deep, rich tones and cooler, more vivid shades. Womenswear explores texture, layering and tactility across themes of gilded romance, countryside influence and modern sculptural form. In menswear, vintage references, utility and relaxed tailoring come together, offering a more flexible, layered approach to dressing.
Think of this as your way of making sense of the season, so getting dressed feels simpler, more intentional, and more like you.