A BU Style Guide
What you wear is a form of communication. Is your style speaking to who you are?
Summer Edit: Swimwear, Shades, + Hats
• Swim + Shades: Your Tried-and-True... And a Few NewYou know your favorites—but if your summer lineup could use a refresh, we’ve got some swimwear and sunglasses brands that might be new to you. 👙 Swimwear to Dive Into:Andie Swim – Range of fits (XS–XXXL) designed for real bodies.Biliblond – Sculptural cuts with a minimalist edge. Freya – Cup-sized swimwear (including one-pieces!)Left on Friday – Sporty-suits that feel like activewear.Sunsets Inc. – Family-owned company with bra-sized tops and mix-and-match sets.Vitamin A – Cali-cool and eco-conscious fabrics.🕶️ Sunglasses That Bring the Shade (in the best way): AIRE – Aussie-born and bold. Style forward frames with a laid-back vibe. APERÇU – Designer collabs + timeless shapes = your new go-to pair.Freyrs Eyewear – Luxe-looking frames without the luxe price tag. Izipizi – Paris brand known for its colorful, trendy sunglasses that bring a playful edge to everyday styleKrewe – Investment brand with 100% UVA/UVB protection, free damage replacement, and handcrafted. WMP Eyewear – Stylish, affordable, and made for everyday ✨Bonus: Some of our favorite recommendations recently featured in Natalie’s CNN Underscored picks.The 16 best cheap sunglasses $50 and under, according to stylists and editors The 16 best sun hats to keep you cool this summer, according to stylistsNew brands, same summer energy. ☀️ Which one’s making it into your rotation? Join the conversation inside the BU Style Circle and gain exclusive access to more guides like these. Join BU Style Circle
Swim + Shades: Your Tried-and-True... And a Few New
You know your favorites—but if your summer lineup could use a refresh, we’ve got some swimwear and sunglasses brands that might be new to you.
👙 Swimwear to Dive Into:
- Andie Swim – Range of fits (XS–XXXL) designed for real bodies.
- Biliblond – Sculptural cuts with a minimalist edge.
- Freya – Cup-sized swimwear (including one-pieces!)
- Left on Friday – Sporty-suits that feel like activewear.
- Sunsets Inc. – Family-owned company with bra-sized tops and mix-and-match sets.
- Vitamin A – Cali-cool and eco-conscious fabrics.
🕶️ Sunglasses That Bring the Shade (in the best way):
- AIRE – Aussie-born and bold. Style forward frames with a laid-back vibe.
- APERÇU – Designer collabs + timeless shapes = your new go-to pair.
- Freyrs Eyewear – Luxe-looking frames without the luxe price tag.
- Izipizi – Paris brand known for its colorful, trendy sunglasses that bring a playful edge to everyday style
- Krewe – Investment brand with 100% UVA/UVB protection, free damage replacement, and handcrafted.
- WMP Eyewear – Stylish, affordable, and made for everyday
✨Bonus: Some of our favorite recommendations recently featured in Natalie’s CNN Underscored picks.
- The 16 best cheap sunglasses $50 and under, according to stylists and editors
- The 16 best sun hats to keep you cool this summer, according to stylists
New brands, same summer energy. ☀️
Which one’s making it into your rotation? Join the conversation inside the BU Style Circle and gain exclusive access to more guides like these.
Some linked items may earn a small commission, which supports BU Style
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BU Style 3 weeks ago
FREYA, $114
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BU Style 3 weeks ago
IZIPIZI, $60
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BU Style 3 weeks ago
ANDIE, $84 (top only)
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BU Style 3 weeks ago
WMP EYEWEAR, $45
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BU Style 3 weeks ago
LEFT ON FRIDAY, $180
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BU Style 3 weeks ago
APERÇU, $189
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BU Style 3 weeks ago
BILIBLOND, $199.90
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BU Style 3 weeks ago
FREYRS EYEWEAR, $85
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BU Style 3 weeks ago
VITAMINA, $185
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BU Style 2 weeks ago
AIRE, $49
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BU Style 3 weeks ago
SUNSETS, $98 (top)
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BU Style 3 weeks ago
KREWE, $395 [Investment brand]
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BU Style 5 days ago
✨Goodr, $25 → Bosley's Basset Hound Dreams
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BU Style 5 days ago
These Wayfarer sunglasses are a go-to for both style and performance, with a universally flattering, unisex design that works on just about anyone. They're lightweight and incredibly comfortable, with a no-slip grip that keeps them in place whether you're working out or just out for a walk. The polarized, non-reflective lenses cut down glare for clear, strain-free vision in any light. Bonus: the brand’s quirky, humorous vibe, and varied color choices makes wearing them even more fun!
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BU Style 5 days ago
✨& Other Stories, $37 → Aviator-Frame Sunglasses
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BU Style 5 days ago
Modern, minimal, and protective—these frames do Swedish style right. Designed in Stockholm, these sunglasses bring sleek Scandinavian style to your look—without the steep price tag. With minimal, branding-free frames and on-trend styles, including the resurging aviator silhouette for 2025, they’re effortlessly cool and versatile. Each pair offers 100% UV protection, shielding your eyes from both UVA and UVB rays to help prevent long-term sun damage. This pair embodies the intersection of thoughtful design and everyday function
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BU Style 5 days ago
✨WMP (Worn and Made with Purpose), $45 → LORETTA
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BU Style 5 days ago
These retro-inspired cat-eye sunglasses from WMP (Worn and Made with Purpose) strike an effortless balance between style and substance. The flattering silhouette works well on a range of face shapes, while the lightweight acetate and stainless steel construction offers comfort and durability for everyday wear. Each pair comes with a microfiber pouch for easy cleaning and storage. Founded in a small Illinois apartment, WMP is a mission-driven brand that blends thoughtful design with impact—donating a portion of proceeds to support animals in need.
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BU Style 5 days ago
✨Jenni Kayne (via Shopbop), $125 → Cotton Canvas Sun Hat
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BU Style 5 days ago
Made from 100% canvas with a soft cotton canvas lining, this hat offers durability, breathability, and comfort—perfect for long days in the sun. Its wide brim provides essential shade for the face, neck, and shoulders, helping to prevent sun damage and reduce glare. Packable and available in two sizes and three versatile colors, it’s a practical choice for everyday sun protection.
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BU Style 5 days ago
✨Hairbrella, $49 → Satin-lined Waterproof Sun Hat
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BU Style 5 days ago
The ventilated satin lining in this waterproof sun hat keeps you cool, reduces frizz, and provides maximum comfort while protecting your hair. Featuring UPF50+ fabric and an extended brim, it offers excellent UV protection for your face and neck. With an adjustable strap and toggle, and available in seven colors and two sizes—including XL—this hand-washable hat blends hair-friendly design with everyday functionality.
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BU Style 5 days ago
✨Gigi Pip, $56 → Sal Crochet, Packable Bucket Hat
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BU Style 5 days ago
This bucket hat is made from breathable paper straw, keeping you cool and comfortable. It’s fully packable—perfect for travel—and comes in five color options and four sizes from XS to XL, a range that’s hard to find. With glowing 5-star reviews and a price point of $56.00, it’s a versatile must-have for summer.
Spring Layers
• 💡 Style Tip: Build outfits with layers you can add or ditch without overthinking it. Think: a crisp button-down under a lightweight sweater, topped with a vest or jacket—an outfit that looks great with each layer on or off. Every piece should earn its place.Do you have these key light layers? lightweight, waterproof jacketlightweight, breathable knits (cotton, cashmere, or merino wool)thin long-sleeve T-shirts or button-down shirtsthin base layer of t-shirts, silk tanks, etc. quick-drying pants [soggy, wet jeans are NO FUN!]waterproof shoeswater-resistant carry-allBelow are some of our current favorites to help inspire you. Let's take it further! See how you could mix and match your light layers to support your style and temperature swings.Visit Our Layering Lookbook✨ Want more shopping guides and style tips? Join BU Style Circle today.
💡 Style Tip: Build outfits with layers you can add or ditch without overthinking it. Think: a crisp button-down under a lightweight sweater, topped with a vest or jacket—an outfit that looks great with each layer on or off. Every piece should earn its place.
Do you have these key light layers?
- lightweight, waterproof jacket
- lightweight, breathable knits (cotton, cashmere, or merino wool)
- thin long-sleeve T-shirts or button-down shirts
- thin base layer of t-shirts, silk tanks, etc.
- quick-drying pants [soggy, wet jeans are NO FUN!]
- waterproof shoes
- water-resistant carry-all
Below are some of our current favorites to help inspire you.
Let's take it further! See how you could mix and match your light layers to support your style and temperature swings.
✨ Want more shopping guides and style tips? Join BU Style Circle today.
Some linked items may earn a small commission, which supports BU Style
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BU Style on Mar 20, 2025
BASE LAYER: Uniqlo Crewneck, $14.90, in multiple colors
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BU Style on Mar 20, 2025
LIGHTWEIGHT KNIT || Everlane, $178
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BU Style on Mar 20, 2025
THIN LONG-SLEEVE SHIRT: Everlane, $89
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BU Style on Mar 20, 2025
CASHMERE SWEATER: Uniqlo, $69.90, in multiple colors
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BU Style on Mar 24, 2025
LIGHTWEIGHT LAYER || COS, $150
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BU Style on Mar 20, 2025
SWEATSHIRT LAYER || ADN, $130
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BU Style on Mar 20, 2025
WEATHERPROOF JACKET || Everlane, $198
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BU Style on Mar 20, 2025
WATER REPELLENT LIGHT JACKET: Everlane, $178
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BU Style on Mar 31, 2025
RAINCOAT || Rains, $105 [more colors available; sale!]
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BU Style on Mar 31, 2025
WRINKLE-RESISTANT TROUSER || Athleta, $129
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BU Style on Mar 31, 2025
QUICK-DRYING TROUSER || Aday, $199
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BU Style on Mar 31, 2025
WRINKLE-RESISTANT PANT || Everlane, $62 [great for rainy days]
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BU Style on Mar 31, 2025
QUICK-DRY PANT || Good American, $90
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BU Style on Mar 31, 2025
WATERPROOF PURSE || Athleta, $47
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BU Style on Mar 31, 2025
WATERPROOF TOTE || Rains, $95
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BU Style on Mar 31, 2025
WATER-RESISTANT TOTE || Lefrik, $80 [more colors available]
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BU Style on Mar 31, 2025
WATERPROOF BOOT || Dolce Vita, $150
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BU Style on Mar 31, 2025
WATERPROOF SHOES || Blondo, $119
When You Want "Soft Pants"
• “Hard Pants” & “Soft Pants” became popular vernacular during COVID. Now that many of us are still working from home, we want to stay comfy in our soft pants but maybe not feel like we're in our PJs. We highly recommend changing from PJs to other clothes, even if they are soft pants that feel as comfy as your sleepwear. The ritual of changing clothing helps change our mindset. Learn more about this concept in our Wear Who You Are podcast episode: “From Couch to Conference: Redefining Remote Style”
“Hard Pants” & “Soft Pants” became popular vernacular during COVID. Now that many of us are still working from home, we want to stay comfy in our soft pants but maybe not feel like we're in our PJs. We highly recommend changing from PJs to other clothes, even if they are soft pants that feel as comfy as your sleepwear. The ritual of changing clothing helps change our mindset.
Learn more about this concept in our Wear Who You Are podcast episode: “From Couch to Conference: Redefining Remote Style”
Some linked items may earn a small commission, which supports BU Style
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BU Style on Dec 8, 2024
Armedangels MAGDAALENA Pants
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BU Style on Dec 8, 2024
Saint Body Flare Leggings
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BU Style on Dec 8, 2024
Wote Leggings
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BU Style on Dec 8, 2024
Organiqe High Waist Leggings
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BU Style on Dec 8, 2024
Conscious Clothing Eleanor Pants
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BU Style on Dec 8, 2024
Conscious Clothing Yoga Pants
Style Strategy: Suiting for Your Style Personalities
• Suits can be for EVERY style personality. Here's a round-up of some of our favorites that lean highly on each of the BU Style Six personalities
Suits can be for EVERY style personality. Here's a round-up of some of our favorites that lean highly on each of the BU Style Six personalities
Some linked items may earn a small commission, which supports BU Style
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BU Style on Nov 11, 2024
Relaxed: ME+EM
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BU Style on Sep 12, 2024
Classic: Another Tomorrow
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BU Style on Sep 12, 2024
Polished: Veronica Beard
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BU Style on Sep 12, 2024
Soft: The Fold
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BU Style on Sep 12, 2024
Magnetic: Argent
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BU Style on Nov 11, 2024
Creative: Frankie Shop
Plain White Tees
Some linked items may earn a small commission, which supports BU Style
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BU Style on Aug 29, 2024
Outland Denim—The Good Baby Tee in White
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BU Style on Aug 29, 2024
Edwin–Crew Tee in Off-White
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BU Style on Aug 29, 2024
Harvest & Mill—Women's Organic Crew Tee in Natural
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BU Style on Aug 29, 2024
The Big Favorite—The Relaxed Crew in White
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BU Style on Aug 29, 2024
Yes Friends—Fitted Micro Rib Organic T-shirt
Belts: The Final Touch
Some linked items may earn a small commission, which supports BU Style
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BU Style on Jul 8, 2024
Billy Belt: Aruba—Relaxed
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BU Style on Jul 8, 2024
Nisolo: Black—Classic
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BU Style on Jul 8, 2024
ME+EM: Metallic—Polished
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BU Style on Jul 8, 2024
Brave Leather: Nori Belt—Soft
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BU Style on Jul 8, 2024
Kim White: Stud Belt—Magnetic
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BU Style on Jul 8, 2024
Brave Leather: Doone Suede—Creative
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BU Style on Jul 8, 2024
Wills Vegan Store: Round Belt—Vegan
GRAMMAR: White Shirts for Your Style Personalities
• ABOUTGRAMMAR creates foundational elements of a modern minimalist wardrobe. Made in NYC from 100% organic cotton.
ABOUT
GRAMMAR creates foundational elements of a modern minimalist wardrobe. Made in NYC from 100% organic cotton.
Some linked items may earn a small commission, which supports BU Style
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BU Style on Dec 1, 2023
Relaxed // The Declarative Shirt, $345
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BU Style on Dec 1, 2023
Classic // The Verb Shirt, $265
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BU Style on Dec 1, 2023
Polished // The Conjunction Shirt, $295
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BU Style on Dec 1, 2023
Soft // The Quotation Tee, $265
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BU Style on Dec 1, 2023
Magnetic // The Superlative Shirt, $375
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BU Style on Dec 1, 2023
Creative // The Preposition Shirt, $285
Need a coat? We got you!
• Coats are often an investment piece and must function well for you! Here are some of our top tips to consider when searching for your new coat: Is it roomy enough for your layers? Try it on with your bulkiest layers to make sure it's comfortable. Consider sizing up if it feels too tight. A less-structured shoulder, like a dolman or raglan sleeve, makes room for more layers.Length matters! Make sure you consider the right length for you. Get cold easily? Consider a ¾ or full-length. This also ensures the coat covers any of your longer 3rd layers. Neutral colors are the most versatile. Consider getting a neutral to mix and match with everything. We often suggest a non-black neutral like camel, chocolate brown, charcoal gray, or navy.Does it button to the top? Make sure there's an option to button it to the top versus an open lapel neckline. This gives you more warmth and ensures you don't always have to wear a scarf.
Coats are often an investment piece and must function well for you! Here are some of our top tips to consider when searching for your new coat:
- Is it roomy enough for your layers? Try it on with your bulkiest layers to make sure it's comfortable. Consider sizing up if it feels too tight. A less-structured shoulder, like a dolman or raglan sleeve, makes room for more layers.
- Length matters! Make sure you consider the right length for you. Get cold easily? Consider a ¾ or full-length. This also ensures the coat covers any of your longer 3rd layers.
- Neutral colors are the most versatile. Consider getting a neutral to mix and match with everything. We often suggest a non-black neutral like camel, chocolate brown, charcoal gray, or navy.
- Does it button to the top? Make sure there's an option to button it to the top versus an open lapel neckline. This gives you more warmth and ensures you don't always have to wear a scarf.
Some linked items may earn a small commission, which supports BU Style
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BU Style on Nov 15, 2024
Plaid Belted Wool-Blend Coat
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BU Style on Nov 15, 2024
Double Face Chester Long Coat from Uniqlo
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BU Style on Nov 15, 2024
Italian Wool Double-Breasted Slouch Coat
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BU Style on Nov 15, 2024
Durham Midi Coat
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BU Style on Nov 15, 2024
ADN coat
Copenhagen Street Style Inspiration
Some linked items may earn a small commission, which supports BU Style
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BU Style on Nov 24, 2024
Creative
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BU Style on Nov 24, 2024
Creative
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BU Style on Nov 24, 2024
Creative
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BU Style on Nov 24, 2024
Creative
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BU Style on Nov 24, 2024
Creative
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BU Style on Nov 24, 2024
Creative
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BU Style on Nov 24, 2024
Creative
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BU Style on Nov 24, 2024
Creative
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BU Style on Nov 24, 2024
Magnetic
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BU Style on Nov 24, 2024
Magnetic
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BU Style on Nov 24, 2024
Magnetic
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BU Style on Nov 24, 2024
Magnetic
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BU Style on Nov 24, 2024
Soft
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BU Style on Nov 24, 2024
Soft
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BU Style on Nov 24, 2024
Soft
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BU Style on Nov 24, 2024
Soft
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BU Style on Nov 24, 2024
Soft
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BU Style on Nov 24, 2024
Soft
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BU Style on Nov 24, 2024
Classic
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BU Style on Nov 24, 2024
Classic
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BU Style on Nov 24, 2024
Classic
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BU Style on Nov 24, 2024
Classic
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BU Style on Nov 24, 2024
Classic
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BU Style on Nov 24, 2024
Classic
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BU Style on Nov 24, 2024
Polished
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BU Style on Nov 24, 2024
Polished
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BU Style on Nov 24, 2024
Polished
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BU Style on Nov 24, 2024
Polished
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BU Style on Nov 24, 2024
Polished
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BU Style on Nov 24, 2024
Polished
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BU Style on Nov 24, 2024
Polished
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BU Style on Nov 24, 2024
Relaxed
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BU Style on Nov 24, 2024
Relaxed
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BU Style on Nov 24, 2024
Relaxed
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BU Style on Nov 24, 2024
Relaxed
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BU Style on Nov 24, 2024
Relaxed
Spring Layering Looks
• Check the forecast and build your light layers like Legos! Below, you’ll find examples of how core-drobe pieces can mix, match, and work together based on the weather. (The forecasts are just examples—remember, everyone’s body regulates temperature differently!)We’ve used classic neutrals here—but you don’t have to! A core-drobe is all about showcasing your style personalities, your way.👉 Want help planning your outfits? Grab our free "Dress For Your Day" Guide
Check the forecast and build your light layers like Legos! Below, you’ll find examples of how core-drobe pieces can mix, match, and work together based on the weather. (The forecasts are just examples—remember, everyone’s body regulates temperature differently!)
We’ve used classic neutrals here—but you don’t have to! A core-drobe is all about showcasing your style personalities, your way.
👉 Want help planning your outfits? Grab our free "Dress For Your Day" Guide
CHILLY SPRING: 45F–65F, Chance of rain
CHILLY SPRING: 45F–70F, Chance of rain
BIG SPRING SWING: 50F–70F
BIG SPRING SWING: 50F–70F
BIG SPRING SWING: 50F–70F
BIG SPRING SWING: 50F–70F
WARMING UP BUT STILL SWINGING: 60F–77F
WARMING UP: 60F–75F, chance of rain
WARMING UP: 60F–70F, no more jackets!
FAKE SUMMER DAYS: 65F–85F; shirt worn open
Photo Import
Take photos in portrait (vertical)
Use white or natural light
