The Winter Outfit Formula Guide

An outfit formula isn’t about copying an exact look but it is about understanding the structure behind it. Simply put, an outfit formula is a tool to utilize when getting dressed. You can change up the individual garments and still have the same result- a fully styled polished look!

Once you know the formula, you can apply it to your own lifestyle + personal style and repeat the formula to create countless looks.

You'll notice that winter basics are heavily utilized within each formula. Caring for and updating your quality basics makes styling any look less challenging.

Utilize each formula to fit your own personal lifestyle. If you reach for trousers, skirts, or dresses most days, your formula will naturally feel more polished- perfect for the office or an entrepreneur. If your everyday leans toward denim or utility pants, your formula will feel more casual- perfect for a WFH or CEO of the family lifestyle.

The goal of this catalog is to show how two simple styling formulas — Texture Trio and Pop of Color or Pattern with a Neutral Base — can flex across real life, different body types, and different routines, without feeling overwhelming or overly styled.