The Winter Outfit Formula Guide

This catalog is built around outfit formulas that break down getting dressed with with simple, repeatable inputs that make it easy create an outfit customized to your own personal style.

An outfit formula isn’t about copying an exact look but it is about understanding the structure behind it. Simply, outfit formulas are a tool to utilize when getting dressed. You can change the pieces (the inputs) and still have same, but different, result- a fully styled polished look! Once you know the formula, you can apply it to your own lifestyle and repeat the formula to create countless looks!

You'll notice that your winter basics are heavily utilized within each formula. Without quality basics, it makes styling any look challenging.
Utilize each formula to fit your own personal lifestyle. If you reach for trousers, skirts, or dresses most days, your formula will naturally feel more polished- perfect for the office or an entrepreneur. If your everyday leans toward denim or utility pants, your formula will feel more casual- perfect for a WFH lifestyle.

The goal of this catalog is to show how two simple styling formulas — Texture Trio and Pop of Color or Pattern with a Neutral Base — can flex across real life, different body types, and different routines, without feeling overwhelming or overly styled.